Experiences anchored to purpose

Just like kelp is anchored to rock, meaningful experiences are anchored to purpose.

 

Kelp Creative helps councils, schools, zoos, museums and parks connect with their communities by creating diverse, purpose-rich experiences and operational frameworks.

 

Visitor experiences are often thought of as a added layer once master plans are delivered, exhibits are constructed or pathways are laid. This approach can mean interpretative media—the tools used to convey stories—are often limited to the signs visitors read or tours they attend.

 

Best-practice experience design and interpretive planning provides a strong foundation for all visitor experiences across a site.

 

Kelp Creative’s approach ensures all aspects of visitor experience design and delivery­—interpretive planning, design briefs, staff and volunteer training, interpretive design and operational frameworks—are anchored to purpose.